News, events
and milestones.

In the new world of Artificial Intelligence, Fracta is empowering water utilities with a new approach to decision-making. For the latest news, events and milestones, tune in right here.
  • Recent Fracta News

    June 05, 2018, 11:00 ET
    Fracta Unveils Its New Identity At The 2018 AWWA Annual Conference
    The leader in the use of Artificial Intelligence for aging water infrastructure is capturing the attention of the US Water Industry
    Fracta, Inc., a technology innovator Bringing Artificial Intelligence (AI) to Infrastructure, will unveil its new brand identity and the latest version of its revolutionary water main condition assessment software at the 2018 American Water Works Association (AWWA) Annual Conference & Exposition (ACE) at Mandalay Bay Resorts and Casino in Las Vegas, NV.

    Fracta is capturing the attention of the US water industry with its digital condition assessment solution that uses Artificial Intelligence to determine the Likelihood of Failure (LOF) of drinking water mains. Public and investor-owned utilities are spending millions on water main rehabilitation and replacement programs. They want to make sure they are spending their capital as efficiently as possible to prevent expensive breaks and avoid rate increases. Fracta offers utilities and the engineering community another tool to help them do just that.

    “We partnered with Fracta because they are working to identify the parameters unique to our agency for proactive pipe replacement,” said Patrick Walter, General Manager of Purissima Hills Water District. “We will be able to leverage Fracta’s innovation and a progressive approach to optimize our future CIP expenditures ”

    Fracta will be an exhibitor at the AWWA ACE18 conference. Their team will be at Booth #28058. As a participant in the Imagine H20 2018 Accelerator, Fracta will also have a presence in the Innovation Lounge.



    June 01, 2018, 11:00 ET
    Fracta Inc. Receives Strategic Investment From Kurita Water Industries, Ltd.
    New investment will increase global footprints of both organizations in municipal water infrastructure
    Fracta Inc., a technology innovator Bringing Artificial Intelligence (AI) to Infrastructure, has announced a strategic investment from Kurita Water Industries, Ltd. The investment allows Fracta and Kurita to extend their leadership in the United States water industry, particularly to municipal and investor-owned water utilities.

    Kurita’s investment totals approximately 37 million US dollars. Kurita will acquire the majority of the shares of Fracta, Inc. through the acquisition of issued shares and the subscription for new shares. Under the investment, the Fracta name and management will remain intact.

    “We’re pleased with the strategic investment from Kurita,” said Takashi Kato, Co-founder, President and CEO of Fracta Inc. “Their global experience and leadership in the water treatment industry is vast and extensive, and their strategic investment will allow us to grow even further in the realm of water infrastructure and Artificial Intelligence.”

    “Kurita’s investment gives us the opportunity to not only accelerate our penetration of the USA water market, it will help expand Fracta globally and apply our objective, big data-driven condition assessment method to other infrastructure assets,” said Lars Stenstedt, Co-Founder and COO of Fracta Inc.

    Since 1949, Kurita has operated with the philosophy, “study the properties of water, master them, and we will create an environment in which nature and man are in harmony.” Already a global player in industrial water treatment, the investment in Fracta allows Kurita to enhance their offerings and expand into the municipal and investor-owned water utilities.

    “We are delighted and very excited to be given this opportunity to invest in Fracta Inc.,” said Michiya Kadota, President of Kurita Water Industries, Ltd. “Through the investment, we would like to help the company grow and contribute to improving its corporate value. We believe that we will be able to operate a digital business that will create unprecedented, ‘unique value,’ by combining Fracta’s technologies with our unique products and services and thereby creating a synergy with the company.”



    March 06, 2018, 10:03 ET
    Fracta Inc. Selected As A Participant In Imagine H2O’s Exclusive 2018 Accelerator
    The machine learning company is one of 13 water startups selected to the 2018 program, which highlights forward thinkers in the water solutions industry.

    REDWOOD CITY, Calif., March 6, 2018 /PRNewswire/ — Fracta Inc., a technology innovator applying Artificial Intelligence (AI) – Machine Learning to drinking water utility infrastructure, has been selected as a participant in Imagine H2O’s 2018 Accelerator. Fracta is one of 13 water startups selected to the exclusive 2018 program.

    Fracta offers a SaaS solution that uses AI-Machine Learning to assess the condition of drinking water distribution mains. Fracta calculates and visualizes the Likelihood of Failure (LOF) for every water main pipe segment. The LOF score represents the mathematical probability of pipe failure, enabling utilities to make smarter pipe replacement decisions. Fracta’s objective, big data-driven method is faster, more accurate and affordable than other desktop and physical condition assessment methods.

    “Fracta has made exciting strides in the key area of utility management,” says Tom Ferguson, VP Programming of Imagine H2O. “The potential ROI to managers is highly compelling, and their early traction in the market reflects the importance of the main point they’re addressing. We’re excited to have them as part of the 2018 Accelerator.”

    As a selected participant, Fracta will be honored at Imagine H2O’s WaterGala 2018 on March 14 in San Francisco. They also will begin a 10-month program that includes access to customer validation opportunities, mentorship and industry visibility.

    “We are truly honored to be chosen as one of Imagine H2O’s 2018 Accelerator participants,” says Takashi Kato, co-founder and CEO of Fracta. “We are excited to help public and investor-owned water utilities optimize their infrastructure spend and reduce water loss, one of our most precious natural resources.”



    January 10, 2018 11:00 ET
    Utility Services Associates and Fracta, Inc. Bring Big Data and Machine Learning to Water Main Replacement
    Partnership will help utilities save money and maximize water asset management.

    REDWOOD CITY, Calif., Jan. 10, 2018 (GLOBE NEWSWIRE) — Fracta, Inc. and Utility Services Associates today announced a partnership to bring the power of big data and machine learning to the water industry, and help utilities save money and minimize water loss. As of January 2018, Utility Services Associates will offer Fracta leak detection technology, including Fracta-LT, which identifies key water mains causing a majority of water main breaks for utilities.

    As water infrastructure in the United States continues to age, billions of gallons of non-revenue water are lost daily due to leaky pipes. In addition to wasting a precious resource, this puts a strain on utilities who are increasingly responsible for monitoring, locating and reporting water loss from their systems. Typically, 75 percent of water main-related leaks occur in just 25 percent of water main pipes, but identifying the worst pipes is often costly and challenging. Using Fracta-LT’s machine learning assessment to locate the worst-performing pipes can deliver three times the number of found leaks compared to a randomly chosen area. Focusing on the worst pipes with the highest likelihood of failure helps drive down operational costs and decrease non-revenue water loss.

    “We believe this is going to revolutionize pipe condition assessment and the leak detection and water loss industry. It’s more important than ever to leverage the incredible technology available to help guide infrastructure decisions and ensure efficient spending,” said Rob Meston, President of Utility Services Associates. “Fracta embodies the kind of cutting-edge, cost-effective solution we’re committed to bringing our clients, and their product was a perfect fit for us.”

    “It’s not an elephant but a gazelle that moves fast, grabbing innovative technologies and distributing to the market first. Today, machine learning helps water system operators detect leaks in water pipes more efficiently, much like CAD (Computer-Aided Design) did in designing water systems in the 1970s,” said Takashi Kato, CEO & cofounder of Fracta, Inc. “Utility Services Associates is the ideal, trusted partner for us to prove the value of this technology. Together, we are committed to providing the best solution to help water utilities in the United States.”

    The partnership demonstrates the water industry’s growing demand for efficient, technology-driven products like Fracta-LT, as well as Utility Services Associates’ continued commitment to intelligent and cost-effective solutions.



    June 06, 2017 09:00 ET
    Fracta Inc. to Speak at AWWA ACE17 with EBMUD
    Fracta Inc. (previously HiBot USA) and East Bay Municipal Utility District discuss using machine learning and big data to optimize infrastructure investment decisions.

    PHILADELPHIA, PA–(Marketwired – Jun 6, 2017) – AWWA ACE17 Booth #1841 – Fracta Inc. today announced that Co-founder and Chief Operating Officer (COO) Lars Stenstedt will speak at the American Water Works Association’s (AWWA) Annual Conference & Exposition (ACE17) in Philadelphia on Tuesday, June 13, at 10:40 a.m. Stenstedt will be joined by East Bay Municipal Utility District’s (EBMUD) Manager of Maintenance and Construction Clifford Chan to discuss how machine learning and big data can optimize infrastructure investment decisions.

    Fracta is tackling the $1 trillion problem facing utilities by reimagining the ranking system relied on for pipe replacement decisions. Currently, decisions are made based on incomplete data points, resulting in an inefficient process that replaces healthy pipes and wastes utility dollars. As these pipes begin to reach replacement age, Fracta provides an intelligence tool that considers factors beyond age and leak history to better predict an individual cast iron pipe’s likelihood of failure.

    Fracta’s solution aggregates data from multiple utilities around pipe material, age and location as well as national data about the soil quality, weather patterns and street slope. Then Fracta uses machine learning to analyze the data and discover patterns. The intelligence tool’s machine learning algorithm improves the accuracy of rankings and gives utilities a simple diagnosis of the system, along with the insight needed to develop an actionable plan.

    At ACE17, Stenstedt will join industry leaders to discuss the current challenges facing the water community and learn about emerging solutions. The ACE17 program boasts 119 sessions covering topics of interest to the global water audience.

    • Who: Fracta Inc. Co-founder and COO Lars Stenstedt and EBMUD Manager of Maintenance and Construction Clifford Chan
    • What: Fracta Inc. and EBMUD will explore the application of machine learning and big data for infrastructure investment to illustrate the scale of the problem and the savings potential
    • When: Tuesday, June 13, at 10:40 a.m.
    • Where: Innovation Lounge – Booth #3435

    Meet Fracta Inc. at ACE17: To meet the Fracta team and learn more about the benefit of using machine learning to optimize infrastructure investment, please stop by booth #1841.

  • Upcoming Events

    February 4-6, 2019
    Esri Water Conference
    Booth #106
    Nashville, TN

    March 2-4, 2019
    Esri Partner Conference
    Palm Springs, CA

    July 8-12, 2019
    Esri User Conference
    San Diego, CA

    June 9-12, 2019
    AWWA ACE2019
    Booth #3944
    Denver, CO

    July 21,24, 2019
    ASCE Pipelines Conference 2019
    Nashville, TN

    October 20-23, 2019
    AWWA WIC 2019
    Booth #307
    St. Louis, MO

    September 21-25, 2019
    WEFTEC 2019
    Chicago, IL